Friday, 6 June 2008
Well, our advert had a good showing at Rave On Air. Even though I didn't see it aired, I was informed that apparently was broad casted no less than six times. I am quite pleased about that. I got some nice comments about it, mostly from the third years, and it was quite nice when spliced together in the class demo reel.
I hope that this success at Rave on Air shows that together, Al and I created an entertaining advert that showcases Sony's history and gets people excited about it's future. I believe it also proves that the advert we created can stand up well to other contemporary adverts.
I am quite proud of what we have accomplished.
P.S. I have a feeling we have to be in on Monday to present to the Product Design Students again. I really hope not.
Saturday, 31 May 2008
On reflection I am pleased with how the project came about. The idea was a quirky way to represent the history and culture of Sony. The sketchy style is quite nice and I am quite proud of myself with the animation of Sony Boy. Originally the point of the advert was to remind the viewer about Sony's history and get them excited about the future. I believe our little advert has done just that. The products are recognisable and a clear timeline can be seen. The climax of the advert with the computer animated Sony Boy really gets you excited about what the future possibilities of Sony are.
I believe that it stands up as an advert. Sure it could use a bit more polish, the animation could be inked and coloured in better, a decent score could be composed, it could have been edited better and the CG Sony Boy model could have looked and moved better, but overall I think it stands as an entertaining advert that could easily stand up with such adverts as the Honda ads.
Overall, I think that we did a good job.
Our production schedule is up to date and now I just have to finish this blog.
Okay, back to the past. I ended up mostly texturing the products myself, since Al was busy with other things. I had to learn how to UV texture, which was difficult. I then rendered of the shots and took them into aftereffects. Previous to this I also edited and altered the pencil Sony Boy animation in Premiere and saved them out as AVI files.
The products had to be rescaled when they entered aftereffects but that was the least of my worries. Since some of the Sony Boy animation was slowed down in Premiere the animation of the products no longer matched up with the animation of Sony Boy. I therefore had to reanimate the products again in aftereffects.
The most difficult shots was the opening shot and the Television shot as the product had to go behind Sony Boy. I had to place a mask on the product and mask out the areas that were behind Sony Boy. It took a while but the results as you can see are below.
I also searched for some free copyright free music. You have no idea how difficult that was. Luckily I found a website called www.freeplaymusic.com and I found the sort of fifties lounge music I was looking for called Floor Sample.
Friday, 30 May 2008
Everything is ready, all I need to do is drop in Al's scene and render. But he is not here yet and I can't get into his computer and I can't reach him on his mobile.
Sick, I think I'm going to be sick!
On the plus side, I am really pleased with the advert. It's entertaining and turned out mostly as I expected it would. The products are recognisable and I believe it reminds people of Sony's history in a fun way. It might need a bit more spic and polish here and there but overall I am pleased with the results.
Let's just hope that Al gets here.
Tuesday, 27 May 2008
Jared suggested to solve our confusion problem, by just having the name of the product come up. That way it doesn't mess up the timing, we already figured out.
Well, all engines go!!!
Monday, 26 May 2008
Honda Cog advert
This is something on the lines of what we need, description wise. It provides a bit of explanation but not too much that it makes the advert pointless. Don't know if it should be voicover or text.
I just like this advert.
This would be a typical fifties advert.
The Flintstones Commercial
Friday, 23 May 2008
Above are some of the close-ups of Sony Boy's hands, for the close-ups of the products. They are in photoshop on layers, so I can just slip a picture of the desired product in. Also above, is a Sony Boy cone. Jared suggested creating a cone and coloured in the same colours as Sony Boy. A bend handle was put in. The cone was rotated, moved and bent and rendered out using a 3D motion blur software.
Below is a movie of some product animations I did today. They need to be textured by Al. I looked at each drawing of my 2D animations and I tried to match the pose with the product in Maya. I have done two scenes and have got three left to do. Back off to work I go.
Thursday, 22 May 2008
Here are some images from the animations. As you can see we went for a 101 Dalmatians, Rhubarb and Custard feel. I think it works quite well. Don't you. The sketchy style gives a nice hand drawn contrast to the computer animation that should follow. I believe it could stand up as a professional advertisement.
Wednesday, 21 May 2008
Friday, 16 May 2008
I have just finished the animation entirely. I have spent the entire day yesterday scanning all the animations into photoshop. I am now worried because they all have to be cleaned-up and edited. No real computer work has been done yet and the music tracks haven't been decided. Oh, and the deadline has been moved up.
Monday, 12 May 2008
I was worried about the animation itself, but I was surprised by it. It looks much better than what I thought it would look. Sure their are some minor tweaks here and there, but overall both Al and I are pleased in how it turned out. If we get this finished, I believe it could stand up as a professional advertisement.
Back to work now.
I decided to put the unfinished television scene up. I like it, but I think it needs to be slowed down.
Tuesday, 6 May 2008
Thursday, 1 May 2008
Here are some rough models of Sony Products I did yesterday for Al. I was doing key frames for the Sony Boy animation but I ran out of paper, so I did these instead.
Tuesday, 29 April 2008
This is the 1965 colour version. The colours are a bit saturated at this point.
This is a 1979 Eureka Vacuum Cleaner advert. The colours are brighter but still retain a faded drawn like quality.
This is from a Cadbury's Caramel advert from the late eighties/early nineties. Full blown, vivid colours, ink and paint.
This is from the Legend of Zelda: Wind Waker. When Sony Boy turns CGI, we thought a cel-shaded look was the way to go. We toyed with the idea of doing full-blown Pixar like effects, but we realised it would be impossible for use to do that. Rather than having a poor Pixar facsimile, we decided to do decent cel shading.
Sunday, 27 April 2008
I also shot some live-action reference of myself acting through the advert. I compiled this also into a mock advert. This was mostly to help me figure out the timing, but I shall examine it thoroughly to have so reference for the actual animation production. I hope to start that soon.
Thursday, 24 April 2008
Tuesday, 22 April 2008
Monday, 21 April 2008
As promised I have assessed all the 15 pitches presented on Friday morning. Can I just say how impressed I was by the level of commitment and dedication put into all the pitches. Clearly this competition and project has encouraged some very creative thinking. Likewise the pitching process itself was a fun and helpful way to guide you all towards understanding the importance of your presentational skills.
However, we were only able to choose 10 pitches to be presented to Nickelodeon and although I felt your pitch showed great potential it was not successful at this time.
Sunday, 20 April 2008
In this idea the product becomes a fairy the transports Sony Boy to the three-dimensional future.
This idea came from cheese adverts.