Here is some research I have done to help me decide what to do about this confusion problem.
Honda Cog advert
This is something on the lines of what we need, description wise. It provides a bit of explanation but not too much that it makes the advert pointless. Don't know if it should be voicover or text.
I just like this advert.
This would be a typical fifties advert.
The Flintstones Commercial